UK Market
London 2012 Olympic Games: the timing of commercial success
Organize the world's largest sporting event, you need professional skills, knowledge and financial resources, and all this is only the business sector can provide. London 2012 Olympic and Paralympic Games will provide thousands of opportunities for the commercial sector, from construction, engineering to goods, retail, and so on. At the same time, the Olympics is a showcase opportunity to showcase the smooth and can help athletes to Olympic success on the world's best business ideas and technology.Bring business opportunities
Host the 2012 London Olympic Games and Paralympic Games will require a number of companies provide goods, works and services. London 2012 Olympic Games with a supplier or contractor directly between the purchase and management of a relatively small number of contracts. However, these suppliers will provide the next level of the supply chain to provide many opportunities for small and medium enterprises.
According to the London Olympic Committee is expected to sign a total of around 7,000 direct contracts, which will bring approximately 75,000 supply chain opportunities.
Although the vast majority of contracts to be signed to begin after 2009, but now have contract opportunities. All contracts will be in London 2012 business opportunities website www.competefor.com published. Through this web site, businesses can express their interest in certain business opportunities, for example, now there is a need to grasp the opportunity, that is, in rowing waters of eight track to build a bridge to the audience to view Division.
Demonstrate design excellence
Olympic and Paralympic Games also provides an occasion that allows the sports industry best ideas and technologies have the opportunity to show to the world. UK companies in the sports industry in the forefront in the world, many of the UK design products, services or materials, or bring about changes in the sports field, or is about to bring different.
British company Arup (Arup) is the world's leading sports stadium design and construction companies. Arup's energy efficiency in the ventilation system on the breakthrough design for each audience seat retractable roof to provide light and air-conditioning facilities, and this design is an important sporting events around the world, many of the venues used, including international soccer League World Cup, Commonwealth Games and Asian Games. Olympic Games in Beijing in the new stadium, Arup involved the construction of three major sports, there are striking 91,000-seat National Stadium (Bird's Nest), Fencing Hall and National Aquatics Center (Water Cube).
There is also a British company is not far behind, it is taking the innovative route, is to make the stadium more flexibility to adapt to the different types of events held here. British sports venue construction company StadiArena provide door partitions and activities can be divided into several small parts of the stadium, creating a new space, requires less space for the use of activities such as performances. The stadium in a time of change, the required time can be as low as 6 minutes. With this innovative British company, the owner of the world in all of sports events (such as the Olympics) after the stadium deal with how to make best use of large-scale problems, we can have more choices.
Innovation and winning
Innovation also exists in the UK in 2008 Beijing Olympic Games swimming gold medals behind. Britain invented the groundbreaking brand Speedo swimsuit LZR RACER, making those stars swimmer who won the gold medal and you can create a new world record, such as Michael Phelps • Rebecca • Adelaide Linton. This is after three years, spending millions of pounds to carry out R & D results obtained, LZR RACER is the use of Speedo's unique ultra-lightweight, low-resistance, waterproof textile production. Swimsuit unique design allows swimmers to improve the efficiency of the ventilation area of 5%, so that they can better maintain the strength to swim longer distances.
In track and field, the British shoe designer of innovative design to help more athletes foot sports shoes, which the athlete is very important. British software company Delcam's software, will customize shoes for athletes foot analysis, and then come back design. Has a pair of custom shoes is very important, not only allow players to play well, but also reduce the risk of injury. One pair of shoes can be customized for participants to feel comfortable long-distance athletes, and help to create lightweight but sturdy shoes. Many companies are Delcom clients, including Nike, which uses Delcom software for many top athletes, the manufacture of sports shoes.
UK competition in the use of computer analysis in real time to help coach the development of strategic decision-making is also very active, but also actively promote the disability movement, the speed of access to fitness areas. So much creativity and innovation have changed the prospects of the sport, and who knows what the next four years will bring it? It seems 2012 will be an exciting innovation in sports moment.